NRF-iThemba LABS presents opportunities to celebrate and showcase the impact of research, training and expertise in the area of accelerator-based science and technology. This entails the provision of platforms where specialists, in the form of researchers and technicians, are able to unpack their activities in laymen’s terms, and to serve as a conduit that presents palatable and accessible content to the various publics. In addition, the science communication efforts serve to create an awareness of the importance of scientific thinking as a valuable skill.